The National Retail Federation (NRF) expects retail sales in November and December to reach $655.8 billion this year, and retailers across the globe are all focused on getting a piece of that pie. Here at Onestop Internet, we handle digital commerce strategy and operations for a variety of brands, and are acutely aware of how intense the retail competition is this holiday season.
E-commerce is projected to make up nearly 10 percent of total sales, with the remaining 90 percent going towards in-store purchases. One might assume this means online retailers will miss out the chance to engage brick-and-mortar shoppers, but that’s not necessarily the case. Read Original Article.