Petit Bateau is a prominent French brand that is known for their baby and children‘s clothing.
Despite following best practices, Petit Bateau‘s display remarketing campaigns struggled to re-engage past visitors.
Food For Thought
Traditionally, marketing managers create remarketing audiences based on the pages users have or have not visited. While this can be effective, some audiences are more valuable than others.
To add value to a user‘s in-page behavior, we created new remarketing audiences that considered the length of time spent on a page and the frequency with which a page was visited within a set time frame.